The Standard

Here’s a groovy little promo video shot for Belinda’s, a clothing store that existed on The Sunset Strip in the late 60’s.  Belinda’s was located a few blocks down from the present day location of The Standard, Hollywood and, much like today, The Strip in the 60’s was the epicenter of the youth movement and was the place to be and be seen.  Sit back, take a little trip back in time, and let the owner of Belinda’s, Charles Lange, prove that “fashion can really be fun”.  

(The music from the opening scene is just priceless)