The Standard

Here’s a simple idea. A few guys get together, create a Facebook page called “Music Video of the Day”, and have fun with it. The mission is simple. Just post up videos that inspire them. The site has slowly been building a fan base all summer culminating into the demand for a website of their own. Tonight we high-five the founders as they launch the new business at Le Bain, our club at The Standard, New York. To visit the brand spanking new site, go to MVOD.TV this Saturday.

We stopped to ask Founder Mathieu Wothke a few questions on the night of his launch…

Congrats on your launch! The name of thecompany sounds wonderfully self-explanatory. Can you describe the type of videos you plan to curate for the public? Music videos? Art videos? Educational videos?

Mathieu Wothke: In the first place, Music Video of the Day is dedicated to music videos, and focuses on directors and musicians, of course. But since it started, we’ve been sharing other kinds of videos, short movies, fashion films, art videos— we really want to be a platform for sharing differents forms of films.

Do you have parameters for your video of the day? Also, can people submit videos to you?

MW: There are no real parameters for the music video of the day, it’s more of a kind of taste we’re trying to defend…music that we like, videos with strong concept and originality. We don’t have the pretention to say, ‘this is good or not’, but more: ‘we like it’. People can of course submit their videos, and we’ll explain on the website what are the conditions. It’s important for us that our editorial line is independant. We’re focusing on sharing indie, cheap music videos, than TOP OF THE POPS promos.

Explain how you got started on Facebook and how it grew. What are your thoughts on entrepreneurship in the digital age and the tools this generation has to build an audience fast?

MW: Nowadays, everybody has Facebook, and Twitter, and the idea came from nowhere, because we like music videos, films, art, etc. It started in July 2010, without any real pretention, and slowly it grew. Finally the ambition is to create a website, where (here at mvod) we’d like to go, sharing nice stuff, music videos news, experimental movies, and so forth— original and creative stuff. We think that today, lots of people don’t really watch videos on TV anymore, and in the next few years, TV and Internet will become one. More and more money is going to come to Internet. It’s a wonderful alternative, and it’s a real field of freedom to create content and documentaries supported by brands. So we think that Internet has a great future, and like the band The Limousines said, “Internet killed the video star “.