The Standard

OK so this one’s a little complicated, at least it may seem at first, but really, if you just follow this simple recipe, you’ll be baking up a tasty batch of calorie free fun.

PURPLE FASHION IN 3D AT 237 LAFAYETTE 2PM - 8PM TODAY

1. 1 CUP of Olivier Zahm’s Purple Magazine. Make sure it’s the fresh new one that just launched last night.
2. 1 CUP of Johan Lindberg’s BLK DNM (That’s pronounced Black Denim) and make sure it’s the special one-year anniversary batch.
3. Add several dashes of Olivier Zahm curated artwork by Aaron Young, Richard Longo, and Max Snow. To taste.
4. Add a full mix of The Standard Sounds Playlist (which will be playing in-store and is available for your listening pleasure here)
5. Tsp of Limited Edition Purple BLK DMN T-Shirt, Tote Bag, and perfume.
6. Mix vigorously. Bake at 350˚ for 2 hrs inside the BLK DNM store at 237 Lafayette. Let cool and enjoy through Feb 16th.

TIP: While you’re there, if you buy one pair of denim, you get a second pair 40 percent off.

Click here for details on hours, special signings and releases.

1. BLK DNM NYC
2. 237 LAFAYETTE
3. (SPRING & PRINCE)
4. NEW YORK