Clip of the Day

LG Tries The Old 'Disappearing Floor' Trick

To hype its latest flatscreen, the electronics giant convinces elevator riders they're about to die.
Oct 24 2012

Popping out for a smoke on one of The Top of the Standard’s vertigo-inducing glass-bottomed balconies is child’s play compared to the existential horror of watching the floor of an elevator drop out from under you.