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Welcome to GuitarTown on The Sunset Strip

For those that haven’t been, you should know that our Standard, Hollywood hotel is located right on The Sunset Strip in West Hollywood, CA. The Sunset Strip is the place of rockstar... More »
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WeHo Library Murals are a Triple Threat

West Hollywood, home of The Sunset Strip and the illustrious Standard, Hollywood is getting a new library. We know what you’re thinking, a new library is nice and all but whoopty doo.... More »
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A Little Shopping on The Sunset Strip, Circa 1967

Here’s a groovy little promo video shot for Belinda’s, a clothing store that existed on The Sunset Strip in the late 60’s.  Belinda’s was located a few blocks down... More »
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The SSMF Lineup has Just Been Announced!

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A little VIP treatment from The Sunset Strip

Of course every guest is a VIP in The Standard world but guests at The Standard, Hollywood are a just a little bit more VIP than everyone else. Guests of our Hollywood location now have access to... More »
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A night at The Whisky, 1967

The Sunset Strip is the name given to the mile-and-a-half stretch of Sunset Boulevard that passes through West Hollywood. The Strip is the place of rockstar legends and, not coincidentally, the... More »