WeSC + The Standard Celebrate - concert, screenings, + more
Nov 11 2011
For a collaboration like this we needed to make sure that both coasts got to celebrate our partnership with WeSC, because it’s not only about amazing product, but epic films and undeniable talent. First, on Wednesday Steed Lord kicked it off right with a performance at Le Bain that made everyone get up from their seats. Host Cheryl Dunn shot her WeSC + Standard film only a few...
Interview: WeSC + The Standard Filmmakers FriendsWithYou
Nov 11 2011
WeSC and The Standard proudly present the final in a series of short films created by a group of selected artists who are an active part of the Superlative Conspiracy. This week we introduced our directors – Beth Reisgraf, Cheryl Dunn, STEED LORD, and Giovanni Reda. The final and 5th artist team is FriendsWithYou (Sam Borkson and Arturo Sandoval) who created a short film at The...
Interview: WeSC + Standard Filmmaker Cheryl Dunn
Nov 10 2011
Today we present the 4th video commissioned by The Standard and WeSC for our travel inspired capsule collection. Each of the directors have been given only two guidelines – shoot in one of our hotels, and showcase the new travel items. Here’s Cheryl Dunn with her interpretation at The Standard, New York… but first, here’s a chat with the filmmaker/photographer...
Interview: WeSC + The Standard Filmmakers Steed Lord
Nov 09 2011
Today is the day we introduce the 3rd video commissioned by The Standard and WeSC for our travel inspired capsule collection. The mission was simple. Shoot a short film at one of our hotels while sharing the beautiful product. Here’s STEED LORD with their assignment at The Standard Downtown LA (see video below). STEED LORD is a musical performance art project from Iceland working on the...
You're Invited: WeSC + Standard Celebrate
Nov 08 2011
As you may have already heard, last week we announced an awesome capsule collection of travel items and headphones with WeSC and accompanying short films for each property. Over the next two nights we’ll celebrate the collaboration with WeSC and some of the super talented filmmakers who were involved with the project while Kanon Vodka will provide delicious cocktails. WEDNESDAY AT LE...
Interview: WeSC + The Standard Filmmaker Giovanni Reda
Nov 08 2011
Last week we launched our Standard travel inspired capsule collection with WeSC and introduced you to one of the five directors we commissioned to do a film at The Standard, Beth Riesgraf. Our next short film is directed by Giovanni Reda (seen below). First, here’s a chat with the director himself who cites The Godfather trilogy as his number one inspiration. The Standard: You are...
Interview: WeSC + Standard Filmmaker Beth Riesgraf
Nov 03 2011
Yesterday, The Standard launched the first in a series of short films to accompany a collection of travel gear and headphones in collaboration with WeSC. Our first one is directed by Beth Riesgraf, who is our first Q & A in this week-long series of chats with the directors. Here are her thoughts on art, film, and travel… The Standard: You are a part of the arts project...
